denim demon...

About 6 years ago, two Swedish brothers, saw a lack of denim brands in the market, creating denim for the love of it and not just to make money, and set out to create something of their own. After alot of planning and sourcing the right kind of denim and manufacturing ideals, eventually on the 19th of December last year, Denim Demon was launched exclsuively in just 8 stores, with one style and limited to just 286 pairs all individually numbered. Amazingly the line sold out in just 3 weeks! This April will see their secon launch, this time adding a second style to the range. The first style released was called Aajja, inspired by mid 40’s denim. It comes in a 13 1/4 oz white narrow selvage with very nice detailing, which you can see from the images below and after the jump.

The second style for this April, is a 14.5 oz red line selvage, still really narrow and called Aahka, this will be a slimmer cut inspired from mid 60’s and Levi’s 505 style. Produced to the same high quality as the original Aajja of course.For next autumn they will release both these styles in washed and worn in denim as well.

Source: SlamxHype via Demon Denim